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Issue Nº 01 — The Transformation

Own your
body.
Rule your life.

A 16-week coached course for the quietly competitive woman who's ready to feel badass beautiful, fit as f***, and fiercely confident again.

Badass beautifulfit as f*** fiercely confident Own Your BodyRule Your Life
New audio · 12 min · From Coach CaryCoach Cary
00:00 / 01:04

The Honest Truth

Have you ever felt like this?

Getting and staying healthy is so much simpler than most of us allow it to be — when you have the right support.

Disconnected.

From your dream self. Doing the work, yet progress remains a stranger.

Hopeless.

On the scale. Believing genetics and hormones are a cage rather than a blueprint.

Unhappy.

With the mirror. Counting numbers, but losing the joy — and discipline before month's end.

Unmotivated.

Can't seem to stay motivated to do the right things, even though you know they're best.

The Four Pillars

A true, lasting transformation.

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01

Mindset

Make It Stick

We don't believe in temporary fixes. We build the mindset and habits that ensure your red dress stays a permanent part of your wardrobe.

Three workouts a week, in a way that fits around your schedule — not the other way around.

02

Strength

Unleash Your Inner Strong

Efficient, high-impact training designed for the woman over 30. We focus on sculpting a lean, powerful physique without burnout.

03

Nutrition

Savor Deliciousness

Ditch restrictive counting and the 'myth' of bad foods. Fuel your body with luxury and logic — sustainable and satisfying.

04

Rest

The Restored Self

The 'Red Dress' glow isn't just work — it's also rest. We optimize sleep and recovery to balance hormones and accelerate results.

1

Group Coaching Call

A 'rapid fire' call inside our private group to discuss what's coming up for you and what you need some help with on your journey. This is reserved exclusively for our small band of committed enthusiasts (another reason we limit the number of subscribers).

2

Monthly Nutrition

With so many diet options around it's hard to know what's best. We meet you where you are with BOTH macros AND meal plans. Each month, you'll get your hands on our meal-plan-of-the month! Match it to your pre-set macro plan (delivered when you sign up). You'll be part of the Recipe Club and get fresh recipes delivered to stop 'diet boredom'! Build Consistency
from day one. . And, you are sure to find meals that you are excited to eat!

3

The Workouts

 Workouts are easy to understand, simple to do and highly effective at shaping curves and tightening your core! Each week helps you to get fitter and stronger while enhancing your femininity. Climb the leaderboard and get closer to your goals! Enjoy your body again.
Take control and finally find balance.

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​RECLAIMING YOUR SELF

"I'm able to fit into my clothes that I hadn't fit into for almost 2 years"

A few years ago I was diagnosed with adenomyosis and to manage the heavy and painful and long periods...

​

I was prescribed hormones to stop my periods. The reaction to my body was immediate, I gained weight, had acne, my hair started breaking. I gained over 50lbs in a few weeks.

​

In 2021 I had a crisis and was hospitalized and eventually I decided I couldn't deal with this anymore, none of my clothes fit me any more, I didn't want to buy more clothes, and I definitely did not feel like myself.

 

So I decided with my doctor to get a hysterectomy. So while the surgery happened in 2022, the weight didn't move. I'd been working out almost 6 days a week in 2021 but with the hormones it definitely wasn't moving.

 

I saw the programme advertised and I thought well, let me try it out and I encouraged my friend to do it with me.

The meal plan and work outs were intense, but I felt that it was something I could try just to see if it could jumpstart my weight loss journey. 


For a while I just seemed stuck at a particular weight. It really didn't move. So the weekly weigh ins when I dropped down 10lbs, I was ecstatic.

​

I'm also really proud of myself for sticking to the meal plan...

​

I'm able to fit into my clothes that I hadn't fit into for almost 2 years.

​

- Lani Daisley, Lawyer

Saves the most time and money with the Red Dress Success Formula

Get daily personalized coaching advice on your food, your weight loss and more

Weekly accountability check-ins with a live Red Dress coach

Unlimited access to Monthly Red Dress Workouts

Unlimited access to Monthly Meal Plans & Recipes with beautiful breakfasts, lip-licking lunches and delectable dinners

Dessert recipes are included (Yes you can have dessert!)

Get the Red Dress Workout Log to set personal records and to be recognized when you do

Like to be competitive? Top the Leaderboard.

Access the Red Dress food journal and macro log. Never miss a meal again!

No-More-Diet-Confusion!  (including PCOS recommendations)

Access to the Red Dress App & Coaching Platform.
All-inclusive Coaching guidance & tools.

​Exclusive VIP access to coaching calls and group forum.

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Reclaiming Yourself

"I'm able to fit into my clothes that I hadn't fit into for almost 2 years."

After a hysterectomy and a 50-lb weight gain from hormone therapy, the scale wouldn't budge — until RDBU. The weekly check-ins, meal plan, and structure unlocked everything.

— Lani Daisley, Lawyer
When They Had To Look Great…

They came here.

Lesley Chapman-Andrews

Miss Universe Barbados 2017

Meghan Theobalds

Miss Universe Barbados 2018

Lesley Chapman-Andrews

Miss Universe Barbados 2018

Danielle Holder

IFBB Figure Pro — in one year

Four months. One you.

You can choose to be the same or be better. The time will pass either way.

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Own your body.
Rule your life.

Bassa Bassa: Lifestyle coaching for women who want to feel badass beautiful, fit as f***, and fiercely confident.

CONTACT

Cary Holder

1-246-234-2103

Cary@mybassabassa.com

Bridgetown, Barbados

DISCLAIMER: Achieving optimal health and fitness is not an exact science and results vary by individual. Following lifestyle, fitness, nutrition or general health programs on this website does not guarantee results. Please consult your doctor before beginning any exercise or diet program. This site is not a part of, nor endorsed by, Facebook™.

© 2026 Bassa Bassa Inc. All rights reserved. Site owner: Cary Holder.

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